Squawka Football – FIFA World Cup 2026 Social Campaign
Working with Company Twenty3, I created a suite of reactive social media graphics for Squawka Football ahead of the FIFA World Cup 2026 Final.
The challenge was to produce a set of assets that could be published immediately after the final whistle, regardless of the outcome. To ensure Squawka could react instantly, every possible scenario had to be designed in advance.
This included:
World Cup Champions graphics for both Spain and Argentina.
Golden Boot winner graphics
Golden boot winner graphics, with assets prepared for both Lionel Messi and Kylian Mbappé, depending on the final result.
The project required careful planning and attention to detail, ensuring every variation was visually consistent, on-brand, and ready for immediate publication. By preparing every outcome in advance, Squawka was able to deliver high-quality content to its audience within moments of the tournament concluding —capturing the excitement of the occasion in real time.
