Salomon - Run Wild
The Salomon Run Wild Trials Series was a campaign developed while I was at HRG (Altavia Group), designed to inspire trail runners of all abilities to get outdoors and experience Salomon’s products in a real-world environment. The campaign centred around a series of organised trail running events held across multiple locations in the UK, where participants could choose from 10K, 15K or 20K routes. The objective was to create a bold and engaging campaign that encouraged sign-ups while reinforcing Salomon’s reputation as a leading trail running brand.