Social Media Campaign
Tasked with refreshing the creative direction for a promotional social media campaign for the SailGP x Tommy Hilfiger collection. The objective was to create a fresh, eye-catching design that moved away from the previous artwork while highlighting the final opportunity for fans to win their favourite pieces from the collection.
The new approach combined bold imagery, clean typography and a modern layout, bringing together the energy of SailGP and the iconic Tommy Hilfiger brand. The result was a contemporary, engaging social graphic designed to stand out across digital platforms, capture attention and drive engagement.
