Player Signing Campaigns – DonDeals

Throughout the 2025–26 season, the summer (July–August) and January transfer windows provided key opportunities to build excitement around new player signings and strengthen fan engagement. For Milton Keynes Dons, these campaigns became known as Don Deals—a play on the club’s name that created a recognisable and ownable signing identity across all digital channels. For each new signing, I developed a suite of creative assets, including announcement graphics, welcome graphics, player statistics, and social media content, all designed to generate excitement around the club’s newest recruit. The campaign assets were rolled out across social media, the club website and other digital platforms, ensuring a consistent visual identity throughout each transfer window. The objective was to create content that not only announced the signing but also captured the excitement of the moment, encouraged fan interaction, and built anticipation ahead of the player’s first appearance in an MK Dons shirt.